I saw a different rendering of the possible Bronco a while back but it looked very Jeepish. This ones not terrible looking but I think it needs some sort of 4 doors. Otherwise they are limiting there market.
That second photo almost looks like a retro "Scout".
The expedition seems to capture the 4 door market fine.
Im not sure that Ford can garner enough interest in a two door model and maintain a low enough cost to still turn enough of a profit to make it justifiable for production. That second drawing seems to make it a vehicle that would have to compete directly with the Rubicon. Thats a tough competition as the jeep has beat down all the competition in my opinion with its great steep approach and departure angles on the inclines.
It looks cool though.